The PR Mastercoach course will take from a blank page to successfully securing media coverage CONSISTENTLY.

The course is designed especially for small business, charities, start-up brands and those looking build personal brand awareness. Any brand, business or being can benefit from PR.... this course teaches you how!

Across 5 modules, The PR Mastercoach will guide you step-by-step to understand, create and then put your PR plan into action.

It's easy-to-understand and includes all the downloads and worksheets you need to make it happen.


Across 5 modules, you will learn step-by-step how to:

  • Understand your audience and who you want to reach
  • Find and develop an engaging story that will appeal to the media and your audience
  • Get to grips with the media, including who to speak to and when
  • Create content and assets that actually get used
  • And then, how to approach the media to get real results.


Each of the five modules come with useful templates and tip-sheets that give you everything you need to build and run your own PR successfully, including:

  • Understanding your audience worksheet
  • Storytelling worksheet
  • Media list template
  • Press release templates
  • Content and asset guidelines
  • Weekly PR 'to do' list

The PR Mastercoach course can be upgraded to SUPREME, which includes 4 one-on-one, one-hour coaching sessions with the Mastercoach, to help create your PR plan and put it into action.

Choose a Pricing Option


The PR Mastercoach

Achieve the skills you need to consistently get your brand in the media

Across five modules, you’ll learn:

·      How to identify and understand your target audience

·      How to build and craft your story

·      How to break down the media and understand how they work

·      How to create your assets and content

·      And how to pitch to media for maximum success 

Course includes templates and tip sheets to create and run your own PR plan.


Mastercoach SUPREME plus 4 x 1 hr coaching session

SUPREME is the full course plus one-to-one, one-hour coaching sessions with the Mastercoach, to make sure you are fully skilled-up, and have the confidence to successfully do your own PR.

Think of the coaching sessions having your own PR Director, in bitesize pieces, to guide you on your journey.

Coaching sessions are set at a time suiting to you, and based on YOU and YOUR BUSINESS. It's personal support to guide your progress and feedback on your work. For example:

  • Session 1 - understand your objectives and audience, check on progress to date
  • Session 2 - get feedback on press release and content produced, tips on media outreach
  • Session 3 - refine your skills, create an ongoing PR plan
  • Session 4 - guidance on media outreach and direct media opportunities